Monday, June 15, 2009

Label crush

I'm loving this A/W 09 collection by LA-based Wren. Whimsical, quirky but still absolutely wearable.

There seems to be a pattern going on here: fashion journalists/editorial stylists end up becoming established fashion designers and coming up with some of the most fantastic designs you've seen this decade. This label was founded in 2007 by Melissa Coker, who used to do editorials for Vogue and W.

Editorials might not be able to convince you to wear them, but doesn't this collection just make you wanna go out and buy a pair of pink tights?

(Images courtesy of